Augmenting Customer Retention Through Big Data Analytics

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Augmenting Customer Retention Through Big Data Analytics

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Augmenting Customer Retention Through Big Data Analytics

$339.00

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Augmenting Customer Retention Through Big Data Analytics

Details topics related to big data customer analytics and its application for customer retention. Covers topics on the use of big data in businesses that include personalization and customization of products and services segmentation digital marketing customer relationship management loyalty programs and customer loyalty and retention.
  • Brand: Apple Academic Press Inc.
  • Category: Business, Finance & Law
  • Format: Hardback
  • Language: English
  • Publication Date: 2024-12-07
  • Publisher / Label: Apple Academic Press Inc.
  • Author: Augmenting Customer Retention Through Big Data Analytics
  • Number of Pages: 336
  • Fruugo ID: 518611879-1056191608
  • ISBN: 9781774917213
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