Consumers and Services

$129.00
+ $21.49 Shipping
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Consumers and Services

Consumers and Services

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Consumers and Services

$129.00

Save $10.00 (7%)

RRP

$139.00
In stock
+ $21.49 Shipping

14-Day Returns Policy

Sold by:

$129.00

Save $10.00 (7%)

RRP

$139.00
In stock
+ $21.49 Shipping

14-Day Returns Policy

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Description

Consumers and Services

This approach to service marketing from a consumer perspective integrates information on service consumption from from a variety of sources. It establishes the effect of the characteristics of services upon consumer behavior and presents four detailed case studies of consumer behavior in service industries.
  • Brand: John Wiley & Sons Inc
  • Category: Business, Finance & Law
  • Format: Paperback
  • Language: English
  • Publication Date: 2023-06-13
  • Publisher / Label: John Wiley & Sons Inc
  • Author: Mark Gabbott (Monash University)
  • Number of Pages: 300
  • Fruugo ID: 434363159-911570516
  • ISBN: 9780471962694

Delivery & Returns

Dispatched within 6 days

  • STANDARD: $21.49 - Delivery between Wed 04 March 2026–Tue 24 March 2026

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