APPROPRIATE FOR GUM HEALTH & ENAMEL REPAIR: A powerhouse next generation formula for gum health by harnessing the strength of Hydroxyapatite REMINERALIZES & WHITENS TEETH: Thanks to its innovative formula with Hydroxyapatite , our toothpaste not only effectively cleans your teeth but also aids in the remineralization process. As a result, it improves your overall tooth enamel health and helps to brighten those pearly whites APPROPRIATE FOR SENSITIVE TEETH: Gentle yet effective, it provides a soothing and refreshing experience for the whole family. Embrace an oral care routine designed for a luxurious experience REMOVE DENTAL PLAQUEClean the surface of teeth, reduce deposition,and keep the mouth fresh. EFFECTIVELY INHIBIT TARTARPrevent tartar accumulation and keep teeth bright and clean.