Interpreting Consumer Choice: The Behavioural Perspective Model

$379.00
+ $18.99 Shipping

Interpreting Consumer Choice: The Behavioural Perspective Model

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Interpreting Consumer Choice: The Behavioural Perspective Model

Interpreting Consumer Choice: The Behavioural Perspective Model

RRP: $389.00
Price: $379.00
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$379.00
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Description

This book presents a structured approach to consumer research showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours.
  • Fruugo ID: 343453126-752549126
  • ISBN: 9780415477604

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