Multichannel Marketing: Metrics and Methods for On and Offline Success

$49.95
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Multichannel Marketing: Metrics and Methods for On and Offline Success

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Multichannel Marketing: Metrics and Methods for On and Offline Success

Multichannel Marketing: Metrics and Methods for On and Offline Success

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Description

Multichannel Marketing: Metrics and Methods for On and Offline Success

Multichannel Marketing: Metrics and Methods for On and Offline Successgoes beyond top-level strategic discussions of customer-centric marketing to offer todays in-the-trenches marketing professionals the information they need: practical tested methods and metrics for multichannel marketing programs.
  • Brand: John Wiley & Sons Inc
  • Category: Computing & Internet
  • Format: Paperback
  • Language: English
  • Publication Date: 2022-02-18
  • Publisher / Label: John Wiley & Sons Inc
  • Author: Akin Arikan
  • Number of Pages: 312
  • Fruugo ID: 343457526-752553527
  • ISBN: 9780470239599

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