The rapid adoption of mobile devices has created a new type of consumer one who chooses smartphones and tablets over laptops and desktops TV and radio print newspapers magazines books and landline phones. This new mobile consumer has not just forced businesses institutions governments and organizations to innovate with mobile solutions this new mobile consumer has upended the news media landscape challenging news organizations and journalists to produce news for consumers who have little resemblance to yesterdays newspaper readers TV news viewers and online news consumers. Based on two national surveys News for a MobileFirst Consumer introduces a mobile consumer taxonomy comprised of three types of mobile consumers mobilefirst mobile specialists and mobile laggards.