Magnetic Therapy is not new, it has been around for about 3000 years, it was supposed to have started around that time in India. The red dot worn by some Indian women on their forehead was OEMly made from a magnetic iron based powder. It was put on a important nerve point midway between the two eyes, an area that some believe is the third eye, it supposedly calmed down the brain and reduced stress, thereby keeping the ladies looking beautiful. Zerosmoke uses two biomagnets placed on a precise point on the outer ear to help curb cravings via Auricular Therapy (similar to acupuncture but without the needles). The 24k gold magnetic casing acts as both a natural conductor and protects against any allergic reactions. Place on the ear in just seconds then go about your daily activities. The inherent properties of the two bio-magnets keep them in place by attraction. No chemicals,no pills,no problemsPackage includes: 1 x Zero Smoke Auricular Therapy Magnets Zerosmoke Quit English user manual